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BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and others struggle to make their ideas stick.

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.

In this indispensable guide, we discover that sticky messages of all kindsfrom the infamous kidney theft ring hoax to a coachs lessons on sportsmanship to a vision for a new product at Sony draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. Its a fast-paced tour of success stories (and failures) the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick.

Made to Stick - Wikipedia, the free encyclopedia Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the ... Teaching that Sticks - NYT bestselling authors of Made to ... Teaching that Sticks Chip Heath - Made to Stick - YouTube Chip examines why certain ideas - ranging from urban legends to folk medical cures survive and prosper in the social marketplace of ideas. Why is it that ... Made to Stick: Why Some Ideas Survive and Others Die ... Made to Stick: Why Some Ideas Survive and Others Die and over one million other books are available for Amazon Kindle. Learn more Made to Stick: Why Some Ideas Survive and Others Die ... Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath and Dan Heath; Publisher: Random House; Publication: 2007; What makes an idea psychologically ... Made to Stick: Why Some Ideas Survive and Others Die by ... Overview. Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends ... Made To Stick PDF Zhen Qin - Academia.edu 225 Pages. Made To Stick PDF. Uploaded by Made to Stick - Heath Brothers Heath Brothers Made to Stick: Why Some Ideas Survive and Others Die It will join The Tipping Point and Built to Last as a must-read for business people. Making Ideas That "Stick" - Chip Heath - YouTube Complete video at: http://fora.tv/fora/showthread.php?t=610 Stanford University business professor Chip Heath stresses the importance of simplicity to ... Made to Stick: Why Some Ideas Survive and Others Die Made To Stick 1. Made to Stick Why Some Ideas Survive and Others Die... A presentation by Adrian Bashford 2. Which is True? 38 NY citizens stood by ...