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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick".

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

MADE EVERYDAY Honestly. There are many mornings that I want to plop down (in a chair too small for my butt) and work on art projects all day with those kids. Hockey stick controversy - Wikipedia, the free encyclopedia In the hockey stick controversy, the data and methods used in reconstructions of the temperature record of the past 1000 years have been disputed. Made to Stick: Why Some Ideas Survive and Others Die ... Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die (9781400064281): Chip Heath, Dan Heath: Books Foolproof Homemade Mayo - The Healthy Foodie Never buy store-bought ever again! This Foolproof Homemade Paleo Mayo is so delicious and easy to make, even a child could do it; blindfolded! Heath Brothers - NYT bestselling authors of Made to Stick ... Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. Learn more... Static electricity - Science Made Simple Static Electricity - What is static charge? What causes static shock? Learn how electric charges create static electricity. Plus, great static electricity experiments ... Stick a Fork in It Preheat the oven to 325F/165C; Grease a 10'' bundt pan with non-stick spray or butter, then dust the pan with confectioner's sugar and set aside. How Products Are Made How Products Are Made: Volume 1, Volume 2, Volume 3, Volume 4, Volume 5, Volume 6, and Volume 7 Stick - definition of stick by The Free Dictionary stick (stk) n. 1. A long slender piece of wood, especially: a. A branch or stem that has fallen or been cut from a tree or shrub. b. A piece of wood, such as a tree ... Samples : Target Welcome to the Sample Spot. Get all your free samples in one convenient place. Its easy and freeand a great way to try out new products from Target.